Sustainability at Chrysanthoux

An important element of Chrysanthoux has always been to encourage a connection with sustainability. Due to the environmental harm caused by the fashion industry, and the fact that we have more than we could ever need, no fabric can ‘save’ the environment.

Fashion is the second most polluting industry, employing an estimated 430 million people and reaching far and wide across the globe. At Chrysanthoux, we stand for fashion that not only confronts these pressing issues but also honours the art, imagination, craftsmanship, and the people who bring our clothes to life. For us, sustainability means being mindful and integrating environmental, social, economic, and cultural awareness into everything we do.

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WHAT FABRICS AND PROCESSES DOES CHRYSANTHOUX USE?

GOTS Certified Organic Cotton

We use 100% GOTS (Global Organic Textile Standard) certified organic cotton for fabrics like drill, twill, and denim. This cotton is grown without synthetic chemicals, fertilizers, or pesticides, and the soil it’s grown in has been free of harmful substances for at least three years before harvest. GOTS certification ensures that all dyes and processing chemicals used are non-toxic and biodegradable, protecting both local habitats and farmers. Organic cotton farming also aligns with and contributes positively to the 17 United Nations Sustainable Development Goals.

Recycled Materials

For fabrics like lycra, mesh, nylon, and other stretch materials, we collaborate with suppliers who specialize in 100% recycled fabrics. These materials are made from pre-consumer and post-consumer waste, such as recycled polyester. By reusing materials, we reduce the need for virgin resources and reduce waste, which directly benefits the environment.

Upcycling

Upcycling is the creative process of transforming waste, unwanted materials, or old garments into new clothes or textiles. This method not only keeps materials out of landfills but also reduces the need for new raw materials. The upcycling process is celebrated for its craftsmanship, creativity, and sustainability. Each piece is unique, with a story to tell, making it something truly special that you can cherish for years to come.

Digital Fabric Printing

We use digital fabric printing to ensure that our printing process is as sustainable as possible. This method requires less water and generates less waste than traditional textile printing techniques, making it one of the most eco-friendly options available.

Deadstock Fabric

We also work with deadstock fabrics. These are leftover materials from past collections, unsold inventory, or excess fabric that would otherwise end up in a landfill. By sourcing and using deadstock fabric, we give these materials a second life and reduce the waste that the fashion industry generates. This process not only helps us to be more sustainable but also enables us to offer unique fabrics that tell a story of craftsmanship and creativity.

WHERE ARE OUR CLOTHES MADE? 

We believe in the value of small, intentional production. All of our garments are designed and produced slowly in London, supporting local artisans and workers by working closely together. By keeping production local, we minimize our carbon footprint, ensure ethical practices, and nurture a deeper connection between our brand and the people who help create each piece.